Business Acumen Training for Managers, Sales Professionals and Employees

Zodiak®: The Game of Business Finance and Strategy

In today’s fast-paced and competitive business environment, the business acumen and financial literacy of your managers, sales professionals and employees are essential to your company’s success.

More and more organizations are making the smart decision to invest in business acumen training. That’s because business acumen is:

A Critical Leadership Competency for Managers

Managers are challenged like never before to achieve business results. Business acumen training is being incorporated into more and more leadership development curriculums since it links directly to business success, giving managers the knowledge and skill necessary to align department and personal actions to overall financial and strategic objectives.

Management and executive development programs that target financial literacy and business acumen help ensure that managers take personal accountability for short-term and long-term results. Results that will have a positive impact on employees, customers and the bottom line.

A Competitive Edge for Sales Professionals

To win new sales and secure long-term customer loyalty, sales executives must credibly and confidently position products and services within the context of a customer’s financial and strategic objectives. The development of business acumen for sales professionals increases skill in using a consultative, customer-focused sales approach.

When sales training initiatives target financial literacy and business acumen, sales and marketing personnel become better able to offer products and services within the context of a customer’s real business needs. They become trusted advisors as they develop long-term customer partnerships.

A Strategic Alignment for Employees

Every day, the actions, decisions and attitudes of employees impact business success. With increased business acumen, they understand how departmental objectives and their own jobs fit into the big picture of the company’s financial and strategic goals. And that means higher levels of commitment, motivation and alignment.

When organizations make the investment to increase the financial literacy and business acumen of key employees, they engage these employees in the overall financial health and strategic success of the enterprise and build commitment to the company’s vision and critical change initiatives.

Learn more about your Six Zodiak Program Options

  • Zodiak: All Industries – This business acumen program works in any industry and can be used to develop your leaders and managers or key employees.
  • Zodiak: Service Organizations - This business acumen program works in a variety of service organizations and can be used to develop your leaders and managers or key employees.
  • Zodiak: Sales Professionals - This business acumen program will work in any industry and can be used to develop sales representatives, sales managers and marketing and/or sales support personnel.
  • Zodiak: EVA® Organizations – This business acumen program will work in any organization using the EVA® measure and can be used to develop managers or employees at all levels.
  • Zodiak: Government - This business acumen program was designed for managers and employees in agencies using a working-capital or revolving fund. It is customizable for federal, state or local applications and can be used with managers, leaders and employees.
  • Zodiak: HR Professionals - This business acumen program can be used in any industry to develop the business acumen of managers, specialists, team leaders or employees within any HR function.