Business Acumen Training for Managers, Sales Professionals and Employees

Zodiak®: The Game of Business Finance and Strategy

Zodiak: Sales Professionals

Zodiak: Sales Professionals is a sophisticated classroom business simulation disguised as a board game. It’s a fast-paced, energizing and engaging way to build the business acumen of your sales personnel to impact revenue, profitability and cash flow. It’s a sales training program that works!

Today’s sales professionals must be trusted advisors who work with customers to improve their businesses. With enhanced levels of business acumen, they can access higher-level buyers and engage in more strategic discussions.

This business acumen program will work in any industry and can be used within your sales training curriculums to develop sales representatives, sales managers and marketing and sales support personnel. And, it is customizable to your unique organizational challenges.

During this one-day, classroom-based program, learners deal with issues like:

  • The positioning of products and services within the financial and strategic context of customers
  • The relationship between price discounting and profitability
  • The use of business knowledge to build higher-level and longer-lasting customer relationships

What you can expect from Zodiak:

  • Sales representatives will develop greater confidence in analyzing customer needs and positioning products and services within the context of a buyer’s financial drivers and strategies. Armed with business acumen, they’ll demonstrate financial literacy in sales situations, engage in more strategic discussions with prospects, and open doors at higher buying levels.
  • Sales managers and leaders will become more effective coaches by enhancing their own knowledge and skill in using financial and strategic data to position products and services with customers. They will also be better equipped to link their team’s objectives for revenue generation, profitability and cash flow to overall corporate strategies and financial goals.
  • Marketing and sales support personnel will learn how they can impact top line revenue, bottom-line profitability and cash flow and will better understand where they fit in supporting the customer-focused approach needed in today’s competitive marketplace.

The Classroom Experience

First, The Zodiak Simulation

During the first four hours, as they handle chance events, move game pieces, answer to investors and make tough business decisions, learners embrace new insights. Not just about how the numbers work, but about the consequences of business decisions and actions on financial success. That’s true business acumen.

Connections — Bridging to Your Organization

Connections exercises following the simulation create a bridge from the classroom to the participants’ organization. Learners explore the company’s strategies, processes, financial concepts, terminology, profit drivers, cash flow, competition and deal with issues like:

  • The impact of sales forecasting and price discounting
  • Creating customer business and financial profiles in order to better position products and services
  • Using business knowledge to build higher-level customer relationships

You can use the Connections exercises provided with the program, or work with Paradigm Learning to customize exercises for an even closer fit with your issues and your audience.

Uses

Consider using Zodiak for Sales Professionals to:

  • Boost an existing sales training curriculum
  • Energize and educate sales personnel at an event or meeting
  • Help introduce new products and services
  • Build collaboration between sales and sales support personnel
Target Audience

Sales professionals, sales managers, marketing personnel and other sales support employees

Time Frame

One day - 4- to 5-hour Zodiak game and 1½- to 3-hour Connections session; optional extension exercises can be modified or customized.

Training Delivery

Paradigm Learning can train your own in-house facilitators or provide experienced discovery learning facilitators to conduct your sessions.

Language Translations

Zodiak has been translated for use by our clients around the world. In addition to English, some Zodiak versions are available in:

  • Bahasa Indonesian
  • Chinese (Simplified)
  • Czech
  • German
  • Portuguese (Brazil)
  • Spanish (Latin America)

We are committed to working closely with our clients to meet specific language needs. Contact us to learn more details or discuss your translation requirements.

Download Zodiak Brochure

Download Zodiak: Sales Professionals Learning Objectives

Download Zodiak Success Stories

Learn more about your Six Zodiak Program Options

  • Zodiak: All Industries – This business acumen program works in any industry and can be used to develop your leaders and managers or key employees.
  • Zodiak: Service Organizations - This business acumen program works in a variety of service organizations and can be used to develop your leaders and managers or key employees.
  • Zodiak: Sales Professionals - This business acumen program will work in any industry and can be used to develop sales representatives, sales managers and marketing and/or sales support personnel.
  • Zodiak: EVA® Organizations – This business acumen program will work in any organization using the EVA® measure and can be used to develop managers or employees at all levels.
  • Zodiak: Government - This business acumen program was designed for managers and employees in agencies using a working-capital or revolving fund. It is customizable for federal, state or local applications and can be used with managers, leaders and employees.
  • Zodiak: HR Professionals - This business acumen program can be used in any industry to develop the business acumen of managers, specialists, team leaders or employees within any HR function.

 

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