Business Acumen Training for Managers and Employees

Zodiak for Sales Professionals Success Stories

How Comdata Got Its Salespeople to Think Like CEOs
Comdata Corporation, a provider of electronic payment solutions, decided against using traditional nuts-and-bolts, motivational sales meetings to get information to its salespeople. It took a different approach when it selected Paradigm Learning to develop a hands-on educational initiative that would put its salespeople into the mindset of corporate executives. The company chose Zodiak®: The Game of Business Finance and Strategy, in a version designed specifically for sales professionals.

International Paper: Winning Business by Understanding Business
International Paper, a global uncoated paper and packaging company, needed its sales force to transform to a consultative strategy. The company introduced Customer Value Management training. Part of that program includes Zodiak®: The Game of Business Finance and Strategy. The company’s sales training program is so successful that it was recently recognized by Selling Power magazine when it was awarded a 2007 Stevie® Award.

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